Entrepreneurship

EBT CENTER (ENTREPRENEURSHIP AND BUSINESS TRAINING CENTER)

Do you have the training required to start and manage your own business?

The AIELE Group, through its Entrepreneurship Center (EBT Center), aims to advance entrepreneurship by encouraging job creation for the economic development of Senegal, particularly in the Thiès region. By providing our students with appropriate training and the necessary tools, we strive to transform potential victims of unemployment into active agents of change — individuals who make decisions, propose solutions, and create real impact within their chosen fields. The EBT Center seeks to promote small and medium-sized enterprises, foster the emergence of young entrepreneurs, and support any individual wishing to implement a business project by offering: Personalized consulting Development of new project ideas Bankable business plans Access to a vast network of entrepreneurs Facilitation of funding opportunities Mentorship and coaching

Our Offers

Business Creation Support

As part of its economic growth support plan, EBT Center offers coaching and assistance sessions to help you set up and develop your business project. Starting a business requires specific knowledge and essential skills related to the creation process, and our programs are designed to guide you every step of the way.

Start-up Monitoring and Support

EBT Center offers support to entrepreneurs in the establishment and development of their businesses. After completing their business plan, we provide personalized coaching programs designed to meet each entrepreneur’s specific needs, helping them turn their ideas into sustainable and successful ventures.

Financial Expertise

Financial analysis makes it possible to anticipate a company’s development, monitor its financial structure, and serves as a key tool in defining its overall strategy. Our role is to extract valuable insights about the financial health of the company — particularly regarding its solvency and profitability — based on the accounting and financial statements provided.

Marketing and Communication

Entrepreneurship requires an understanding of key principles related to communication and sales. To address this need, EBT Center offers training sessions as well as its expertise in several related fields, including: Strategic and competitive intelligence Market research and analysis Graphic design and brand identity development Website design and development Online advertising Digital marketing Design of communication materials and promotional tools Through these programs, we help entrepreneurs develop the skills needed to effectively promote their businesses, reach their target audiences, and stand out in today’s competitive marketplace.

Access to Financing

Insufficient access to financing hinders economic growth, as businesses are unable to take advantage of profitable investment opportunities. An efficient and well-functioning business financing market is a key component in the development process of start-ups, enabling them to grow, innovate, and contribute to sustainable economic progress.

Business Plan

The business plan, also known as the “plan of action”, is a document that details all aspects of a business creation or acquisition project, as well as the expected growth and development of the company and its activities during its first years of operation. EBT Center provides full support throughout every stage of the process, helping you design, structure, and finalize your business plan to ensure a strong foundation for your venture.

LEADERSHIP

Leadership is the ability of a team leader to influence others in such a way that they perform their tasks willingly and enthusiastically, with the motivation needed to achieve common goals.

EBT Center offers training programs designed to strengthen and boost your leadership skills, helping you become a more confident, inspiring, and effective leader.

Personal Development

Personal development, self-confidence, and personal growth are concepts that are being discussed more and more today. With everything circulating online, the idea can sometimes seem abstract. In reality, it can be summarized as a deep desire to work on oneself, to unleash one’s potential, and to transform one’s life for the better.

Quality Expertise

The quality expert is responsible for proposing, developing, and leading quality initiatives within the organization. They select, prepare, and monitor quality procedures as part of a formal commitment from management, and in close collaboration with department managers. Their role involves planning, coordinating, and evaluating the quality approach. They support departments in the implementation of quality processes through communication initiatives, awareness and training sessions, process documentation, internal audits, and continuous improvement actions.

VISION

To help make Senegal a model country in Africa that successfully transforms its youth from job seekers into job creators.

MISSIONS

Support any organization seeking to establish efficient management systems for greater profitability.
Assist future entrepreneurs in the creation and development of their businesses.
Offer tailored training programs that meet their specific needs and objectives.

Values

Instilling discipline, rigor, and a strong work ethic leads to excellence. In this regard, we promote some of the core values of our society

— seriousness, civility, and patriotism

— which, unfortunately, are becoming increasingly rare today.

"Customer Once, Partnership For Lifetime"

EBT Center does not limit itself to training; it also provides ongoing support to entrepreneurs, helping them understand how to progress step by step toward their goals.

ENTREPRENEURSHIP AND BUSINESS TRAINING CENTER (EBT Center)

EBT Center is a training center in entrepreneurship and business development. This initiative aims to help entrepreneurs build partnerships — both among themselves and with major incubation and funding organizations. It also provides coaching sessions to help them better market their products and become well-equipped in key areas of entrepreneurship. However, one of the center’s main objectives is to support the creation of businesses capable of employing a large number of young people, thereby contributing to the fight against unemployment and promoting economic growth and social stability.